What is ALT Text?
Alternative (ALT) Text are snippets of code that describe images & videos for search engines. Without ALT Text search engines are unable to comprehend the meaning of photos and videos, nor their value or relation to a particular webpage. Optimal ALT Text includes keywords relevant to the content they are applied to.
How to Optimize ALT Text?
To optimize the ALT Text of your website’s multimedia content make sure that you choose keywords that accurately describe the content. For example, if the image is on a page about optimizing ALT Text and shows the inspector tool then “how to find ALT Text” is a good example of appropriate ALT Text.