What is Google Penguin?

Released in April 2012, Google’s Penguin Algorithm update targets websites with poor quality, spammy, or irrelevant links. Penguin upvalues websites with high quality links and downrankes websites with low quality links. Websites hit by Penguin receive a reduction in ranking in search results.

How to Optimize for Google’s Penguin Algorithm Update?

1st and foremost, don’t engage in poor quality link building tactics like link farming. Penguin can and will spot this. Instead, focus on generating high quality links from websites with high domain authority and relevance to your subject matter. Quality trumps quantity is a general rule of thumb for Backlinks. Use tools like Ahrefs and SEM Rush to track your Link Building efforts.

Google Penguin Update