What are Meta Descriptions?

Meta Descriptions are the short summaries of web pages visible under Title Tags on Search Engine Results Pages (SERPs). Meta Descriptions play an important role when it comes to increasing click-through as users will often review them before deciding which web page to click on.

Example of a Meta Description

How to Optimize Meta Descriptions?

Meta Descriptions need to be optimized for two things:

  1. Length
  2. Keywords

Meta descriptions should be kept under 155 characters so they render properly on all devices and should include 3-5 keywords if possible to help searchers identify relevance to their query.

What Are Header Tags?

Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be the most important text elements on your website, more important than standard webpage copy. We optimize your Header Tags so that they are search engine friendly.