What is the Hreflang Tag?

Introduced in December 2011, the Hreflang tag is an attribute that tells search engines what language a web page is in so that it can render the web page for users searching the same language. Here is an example of a Hreflang Tag:

link rel=”alternate” href=”http://example.com” hreflang=”en-us” />


When Should I Use the Hreflang Tag?

You should use the Hreflang tag if you’ve created content in a particular language that you want served to people who speak that language. For example, a hotel in Santa Barbara popular with tourists from France could use a Hrerflang tag to ensure that users with IP addresses in France see a French version of the website.

Example of Hreflang Tag