What are Title Tags?

Title Tags are the clickable blue links seen on Search Engine Results Pages (SERPs). Every web page has a Title Tag which describes its content. Title Tags are often the 1st element of your website that users see and are therefore critical to Search Engine Friendliness and click-through.

Title Tag Example

How to Optimize Title Tags?

Title Tags serve two primary purposes. To:

  1. Improve search engine friendliness thus increasing rankings for keywords relevant to you
  2. Increase click-through by accurately and compellingly summarizing web page content

Optimal Title Tags are 45-60 characters long and include 1-3 keywords relevant to the content on the page.