Understanding The Value of Social Media
Imagine for a moment that you are a business in 1985 and you get paid a visit by your 2020 self who then proceeds to tell you that one day all communications and geographic boundaries will be erased and anyone and everyone will be able to, at the click of a button, access each other. You respond saying “so wait, you’re telling me that instead of having to blind dial names on yellowpages I’ll be able to view a person’s life, communicate with them, and establish meaningful connections between them and my business?” Your future self retorts: “Yep. And it’s all free.”
Even reading that makes it sound like it’s too good to be true but alas, it is indeed true. Billions of people are now constantly connected to each other via social media platforms. They congregate in groups based on interests, location, profession, etc. All of them are accessible and access is free.
Social Media Marketing Stats
The value of social media for businesses today is hard to overstate. Not only are the majority of your customers likely using at least one platform, they are likely frequently engaging on the platform(s) they do use. Here is just a sampling of some useful social media statistics.
Aspen Social Media
We provide comprehensive management solutions for the following social media platforms. From daily engagement and conversation monitoring to post scheduling and content writing, let us supercharge your social media presence with proven strategies and tactics that maximize exposure among your target audience.
Aspen Social Media
Producing quality branded content that captivates your audience’s attention and compels them to action is a difficult task in and of itself. Doing so consistently is a near full-time job. We provide content development services that keep your social profiles populated with high-quality content tailored to your brand and your audience. Let us do what we do best so that you can keep doing what you do best.
Social Media Management Process
Regardless of the platform(s) you choose, we execute the following process designed to convert your social assets into reliable sources for brand awareness and qualified leads.
Facebook Management Services
Facebook’s value as a social platform cannot be overstated. Roughly a third of the global population uses Facebook and penetration by country can be as high as 95%. A considerable segment of your customers are on Facebook, likely the majority if you sell things online. As a business you need to meet your customers where they congregate online and there is no greater congregating point than Facebook.
We implement tested Facebook marketing techniques to ensure that you maintain an active presence on the platform and remain consistently engaged with your target audience.
Instagram Management Services
Instagram’s primary value proposition is the engagement rate of its users. For example, Instagram’s median engagement rate is 1.6% compared to Facebook’s 0.01%. Accordingly, Instagram is one of the best platforms to invest in, especially if you have a limited budget.
We optimize your instagram presence and maximize its value as a digital asset by implementing proven strategies and tactics developed over the course of 7 years and hundreds of clients.
YouTube Management Services
YouTube is perhaps the most undervalued social media platform. Not only is it the second largest social platform, it is the only social platform that is also a search engine. YouTube processes more search queries everyday than Yahoo and Bing combined and content posted to YouTube is visible on Search Engine Results Pages (SERPs) unlike posts on other platforms.
We leverage data-driven tactics backed by keyword research and competitive analyses to create YouTube posts that will captivate and compel, thus generating growth and engagement.
Twitter Management Services
Twitter, as a platform, is uniquely positioned to facilitate back-and-forth communication between you and your customers. It is a fantastic tool for establishing a more personal relationship with followers and for deepening these relationships.
We use conversation monitoring software to track conversations by keywords within geographically specified boundaries to ensure that you never get left out of the conversations that matter or miss an opportunity to respond to a mention of your brand.