Digital Diligence

Welcome to Digital Diligence – our blog for everything search marketing. We post new articles weekly to help you succeed online. stay abreast of digital trends and changes, and succeed online.

A Simple Guide to Keyword Research

October 19th, 2020|

Want to know more about keyword research? You’re in the right place m’friend. We created this simple guide to answer the following questions: What Is Keyword Research? How Can Keyword Research Help My Business? How Do I Do Keyword Research? Basically we're going to give you some of the secret

SEO For Eviction Attorneys

October 17th, 2020|

Are you a Tenant Attorney? Do you offer legal services specialized to Tenant Law and Evictions? If so then this post is meant for you. The purpose of this post is to: Bring to your attention the unprecedented surge in search traffic for eviction protection services Show you how you

What Are Local Packs?

September 7th, 2020|

Want to know what Local Packs are? You’re in the right place. Let’s dive in shall we? What Are Local Packs Local Packs are groups of Google My Business Listings that appear on Search Engine Results Pages (SERPs) for search queries with local intent. Two conditions are always true

A Simple Guide to Google’s Hummingbird Algorithm Update

March 6th, 2020|

What is Google Hummingbird? Released in August 2013, Google’s Hummingbird Algorithm Update improved Google’s ability to interpret searcher intent by leveraging natural language processing and Latent Semantic Indexing (LSI) to go beyond the keywords input. Hummingbird also penalized websites engaged in keyword stuffing and low quality content.

Understanding Header Tags in 2021

January 18th, 2020|

What are Header Tags? Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be the most important text elements on your website, more important than standard webpage copy. We optimize your Header Tags so that they

Understanding ALT Text in 2021

January 18th, 2020|

What is ALT Text? Alternative (ALT) Text are snippets of code that describe images & videos for search engines. Without ALT Text search engines are unable to comprehend the meaning of photos and videos, nor their value or relation to a particular webpage. Optimal ALT Text includes keywords






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