Digital Diligence
Welcome to Digital Diligence – our blog for everything search marketing. We post new articles weekly to help you succeed online. stay abreast of digital trends and changes, and succeed online.
A Simple Guide to Title Tags in 2021
What are Title Tags? Title Tags are the clickable blue links seen on Search Engine Results Pages (SERPs). Every web page has a Title Tag which describes its content. Title Tags are often the 1st element of your website that users see and are therefore critical to Search
A Simple Guide to Keyword Research
Want to know more about keyword research? You’re in the right place m’friend. We created this simple guide to answer the following questions: What Is Keyword Research? How Can Keyword Research Help My Business? How Do I Do Keyword Research? Basically we're going to give you some of the secret
SEO For Eviction Attorneys
Are you a Tenant Attorney? Do you offer legal services specialized to Tenant Law and Evictions? If so then this post is meant for you. The purpose of this post is to: Bring to your attention the unprecedented surge in search traffic for eviction protection services Show you how you
What Are Local Packs?
Want to know what Local Packs are? You’re in the right place. Let’s dive in shall we? What Are Local Packs Local Packs are groups of Google My Business Listings that appear on Search Engine Results Pages (SERPs) for search queries with local intent. Two conditions are always true
A Simple Guide to the Hreflang Tag
What is the Hreflang Tag? Introduced in December 2011, the Hreflang tag is an attribute that tells search engines what language a web page is in so that it can render the web page for users searching the same language. Here is an example of a Hreflang Tag: link
A Simple Guide to Google’s Fred Algorithm Update
What is Google Fred? Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be the most important text elements on your website, more important than standard webpage copy. We optimize your Header Tags so that they are
A Simple Guide to Google’s Hummingbird Algorithm Update
What is Google Hummingbird? Released in August 2013, Google’s Hummingbird Algorithm Update improved Google’s ability to interpret searcher intent by leveraging natural language processing and Latent Semantic Indexing (LSI) to go beyond the keywords input. Hummingbird also penalized websites engaged in keyword stuffing and low quality content.
A Simple Guide to Google’s Possum Algorithm Update
What is Google Possum? Released on September 1, 2016, Possum is an algorithm update affecting local search results on Google. Long story short, Possum diversifies local results by filtering clusters of similar businesses located very close to each other so that only the best listings in each cluster are
A Simple Guide to Google’s Pirate Algorithm Update
What is Google Pirate? Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be the most important text elements on your website, more important than standard webpage copy. We optimize your Header Tags so that they are
A Simple Guide to Google’s Penguin Algorithm Update
What is Google Penguin? Released in April 2012, Google’s Penguin Algorithm update targets websites with poor quality, spammy, or irrelevant links. Penguin upvalues websites with high quality links and downrankes websites with low quality links. Websites hit by Penguin receive a reduction in ranking in search results.
A Simple Guide to Google’s Panda Algorithm Update
What is Google Panda? Released in February 2011, Google’s Panda Algorithm Update targets websites with poor quality or thin content and reduces their ranking in search results. Panda factors a quality score into Google’s ranking algorithm (PageRank). Websites deemed to have poor quality content receive a low quality score,
Understanding Meta Descriptions in 2021
What are Meta Descriptions? Meta Descriptions are the short summaries of web pages visible under Title Tags on Search Engine Results Pages (SERPs). Meta Descriptions play an important role when it comes to increasing click-through as users will often review them before deciding which web page to click
Understanding Header Tags in 2021
What are Header Tags? Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be the most important text elements on your website, more important than standard webpage copy. We optimize your Header Tags so that they
Understanding ALT Text in 2021
What is ALT Text? Alternative (ALT) Text are snippets of code that describe images & videos for search engines. Without ALT Text search engines are unable to comprehend the meaning of photos and videos, nor their value or relation to a particular webpage. Optimal ALT Text includes keywords
OFFICE LINE
1.800.555.6789
EMERGENCY
1.800.555.0000
WORKING HOURS