We start by exhaustively examining the digital space around your business to establish Digital Situational Awareness (DSA). DSA is a comprehensive understanding of the the digital space you occupy including the keywords your customers are using to find the products and/or services you offer, the domains competing for these keywords, and the content search engines and users prefer to digest for your subject matter. Gathering this information helps to facilitate data-driven decision-making on your website.
You can’t expect to win customers if you don’t do your due diligence to understand their wants, needs, and expectations are. We analyze your target audience to identify opportunities that can be leveraged to catalyze touch-points that generate user engagement
- Competing Domain Analysis
To outperform websites currently ranking for the keywords you want to rank for you need to understand how they are ranking. These websites are called Competing Domains and the process of analyzing them to inform strategies and tactics that can outperform them is called Competing Domains Analysis.
Search Engine Results Pages (SERPs) are the results you see when searching a search query into Google. Every SERP is different . For example, searches with informational intent like “I want to know” Micro-Moments typically render blended results featuring image packs, video packs, and a People Also Ask section. We analyze the SERPs rendered for the keywords relevant to your business.
We review how users behave on your website looking for actionable data like trends and patterns that can be referenced to formulate winning CRO tactics. This process typically involves an in-depth evaluation of your Google Analytics dashboard. Don’t have one? Don’t worry, we’ll create one for you.