Key Performance Indicators (KPIs) are the most valuable metrics with which your business uses to measure, evaluate, & determine success. Examples of KPIs include:
- CTR – Click-Through Rate
- CPC – Cost-Per-Click
- CPA – Cost-Per-Acquisition
- CRR – Client Retention Rate
- Keyword Rankings
- New vs. Returning Users
- Bounce Rate
- Avg. Session Duration
- Avg. Pages-Per-Session
- Landing/Exit Pages