Technical Search Engine Optimization (SEO) involves on-site optimization activities that focus on improving the technical elements of your website in order to improve Search Engine Friendliness (SXE). Some of these elements include:

• Title Tags
• Meta Descriptions
• ALT Text
• Header Elements
• Sitemap
• Schema Markup
• File Compression
• HTML Blocks

The majority of websites leave these elements unoptimized. By optimizing them, you make search engine’s jobs easier therefore improving SXE which helps you to rank for keywords relevant to your website.