Millions of people trust Google everyday to give them answers to questions like:

• “best coffee shops near me”
• “fine dining restaurants open late”
• “where to stay in San Francisco”

These are high-intent Inbound Leads – people actively searching for things they want/need. Search Engine Optimization (SEO) is how you get in front of these qualified leads when they want what you offer most. Follow the numbers:

• 70% of people click past Paid Results (search results labeled with “Ad”)
• 90% of people don’t look further than the 2nd page of Google