Search engines crawl the internet every 7-21 days to a) look for new websites and b) look for updates on existing websites. The information they find is stored in their index. When you search for something you are seeing information pulled from the most recent index (not the live internet).
During the crawl process search engines examine your website’s technical elements. These include Title Tags, Meta Descriptions, ALT Text, Header Elements, Sitemap, etc. We ensure that all of your technical elements are optimized to maximize your website’s search engine friendliness, which positively affects your ability to rank for queries relevant to you.