Global Search Engine Optimization
Rank for any keyword anywhere & start leveraging Google as the unparalleled source of qualified inbound leads it is.
Global SEO focuses on increasing your visibility for keywords regardless of where they’re searched from. This involves optimizing your site to maximize its search engine friendliness. Start leveraging Google as a reliable source of high-converting leads.
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Our SEO Program delivers results by relying on a methodical approach to an optimization process developed over the course of 7-years. This process has helped hundreds of businesses rank higher in search results for keywords relevant to them. Explore our SEO strategies and tactics.
You cannot achieve 1st page rankings unless you understand what keywords people are using to find the services you sell (Keyword Research), who is competing with you to rank for these keywords (Competing Domains), and what type of content the search engines seem to prefer for your topic (SERP Analysis). The aforementioned are prerequisites for attaining 1st page rankings. We conduct exhaustive analyses to establish what we refer to as Digital Situational Awareness.
Why should you choose SEO? Because SEO provides access to the most qualified leads available to businesses today. This is because leads from SEO are inbound – people actively searching for the products and/or services you sell on their own volition. They use keywords to do so. We conduct exhaustive Keyword Research to identify all of the keywords relevant to your business, then segment these keywords by relevance, competitiveness, search volume, and Micro-Moment. These keywords are then organized into your Keyword Planner.
Search engines crawl the internet every 7-21 days to a) look for new websites and b) look for updates on existing websites. The information they find is stored in their index. When you search for something you are seeing information pulled from the most recent index (not the live internet).
During the crawl process search engines examine your website’s technical elements. These include Title Tags, Meta Descriptions, ALT Text, Header Elements, Sitemap, etc. We ensure that all of your technical elements are optimized to maximize your website’s search engine friendliness, which positively affects your ability to rank for queries relevant to you.
One of the most valuable considerations of search engine optimization is the fact that nothing is left to speculation because almost everything is trackable. Some of the most important Key Performance Indicators (KPIs) include:
- Impressions – how many people see your website on SERPs
- Clicks – how many clicked on your website on SERPs
- Click-Through Rate (CTR) – what % of Impressions resulted in a Click
- Avg. Session Duration – how long they spent on your websit
We establish an analytics infrastructure around your website to track the KPIs that are most important for your business and reference the data collected to gauge the effectiveness of optimizations we split test.
The Greatest Leads Available to Businesses Today
Search Engine Optimization (SEO) focuses solely on increasing your exposure to search traffic for keywords relevant to the products and/or services you provide. This search traffic represents the most qualified leads available to businesses today. This is because it is Inbound – people looking, on their own volition, for what you offer. These leads have higher intent and are therefore inherently more qualified and higher conversting than leads generated via outbound strategies like ads where you are forcing your messaging in front of someone who, regardless of whether or not they like it, aren’t actively seeking that information.
Get in Front of People During Their Micro-Moments
Micro-Moments are intent rich moments when someone turns to a search engine to satisfy a need. All search queries fall into one of four Micro-Moments and each Micro-Moment falls into one of 3 intent categories:
- I want to know (Informational)
- I want to go (Navigational)
- I want to do (Navigational/Transactional)
- I want to buy (Transactional)
By conducting the above-mentioned keyword research we are able to identify the keywords most relevant to your business and segment them by their Micro-Moment. This enables us to target the keywords that are most likely to drive traffic that will convert.
Make Your Lead Gen Passive
Active lead generation (cold calling, emailing, etc.) consume massive amounts of time (especially for small businesses). SEO allows you to create a reliable source of passively generated leads by increasing your exposure in SERPs for keywords relevant to you. If you rank for a keyword group that receives 10,000 monthly searches per month, you can expect to generate a few dozen leads through your website (calls, form submissions, requests for directions, etc.).
Once keyword rankings have been attained you can theoretically maintain them indefinitely with active analytics monitoring and periodic optimizations. This is because, unlike Paid Rankings (keyword rankings from Paid strategies like PPC Ads), organic rankings aren’t dependent on constant payment. Once earned, you will keep them unless a competitor engages in an SEO Program that attempts to outperform you for your keywords. Provided you actively track your analytics and competitors (a service we provide) you will always stay abreast of threats to your keyword rankings.
Search Engine Optimization requires the execution of on-page optimizations to your website intended to improve their search engine friendliness. We optimize the elements below.
Title Tags are the clickable blue links for webpages seen on Search Engine Results Pages (SERPs) & are a significant ranking signal. We optimize your Title Tags so that they are search engine friendly.
Meta Descriptions are the short summaries of webpages seen under Title Tags. Searchers reference them when deciding whether to click on your Title Tag. We optimize them to improve click-through.
Search engines cannot comprehend the meaning of images & videos. They rely on Alternative Text (ALT Text) to do so. ALT Text describe images & videos for search engines. We optimize your website’s ALT Text.
Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be more important than standard website page copy. We optimize your Header Tags.
Load Speed is critical to user experience (U/X) & U/X is a major ranking signal for search engines. We optimize your website to improve load speeds on mobile & desktop therefore improving search performance.
Cascading Style Sheet (CSS) is used to describe the presentation of webpage elements. Often there are errors with the CSS code of websites. We optimize your CSS to ensure search engine friendliness.