Google Ad Management
Put the right ads in front of the right people at the right time.
We develop, deploy, & manage Google ad campaigns across all of Google's ad networks leveraging extensive experience to produce exceptional results, consistently.
Access the combined learnings accrued from managing $20 million of ad spend for dozens of clients. Success in Google Ads is achieved through testing. You learn what works and what doesn’t by running campaigns, which costs money. Considerable overlap exists between clients in the same or similar industries as well as between clients with similar priced products and/or services. By hiring us, you save hundreds if not thousands of dollars not having to spend money doing things we’ve already learned not to do, or to do differently.
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Ad Management Cycle
Our Ad Management process begins with two 1-time phases and proceeds into ongoing management.
3-5 DaysPlanningIn this stage, we work with you to identify desired outcomes and determine product and/or service priorities. If you’ve engaged in ads previously, we will conduct an exhaustive review of prior performance to ensure we don’t repeat past mistakes that you’ve already paid to learn. Referencing this information, we leverage our proficiency in Google's Search, Display, and Shopping Ad Networks to identify optimal ad placement and then define the most effective bid strategy to achieve desired outcomes. For eCommerce, Target ROAS could be suitable, while a service-based business might benefit from Target CPA. For brand keyword targeting, Target Impression Share is what Google recommends as the best bid strategy. Simply put, success is contingent upon making informed decisions during the planning phase.
2-3 DaysAccount OptimizationIn this phase, we ensure everything is in place at the account-level to begin running your campaigns and initiate the construction of these campaigns. This entails setting up account assets (callouts, sitelinks, images, logos, etc.) and integrations (Google Analytics, Google Search Console, etc.) as well as confirming the tracking and attribution of conversions (creating conversion actions, implementing the data layer, and testing). This must precede the launch of campaigns.
3-5 DaysLaunch & MonitorOnce we’ve identified desired outcomes and chosen the ad networks, campaign types, and bid strategies most likely to achieve them, we proceed to building your campaigns and launching. To ensure full deliverability of campaigns, we monitor ad status, asset eligibility, and other indicators.
14-21 DaysLearningOnce a campaign is initiated, Google's machine learning starts a phase referred to as the learning period. During this interval, campaigns often fall short of their potential as Google's algorithm hasn't yet gathered sufficient data to discern effective strategies. This learning period generally spans around 5 days. Subsequently, a further 14-21 days of data collection are usually needed to draw out insights that can turn the campaign profitable. Hence, patience is essential during the initial stages of a campaign.
OngoingIterationObviously you're purchasing clicks and conversions. But you're also purchasing valuable data. This data will provide valuable insights into what strategies are successful and which ones aren't, informing decisions that can be made to improve results. For example, actionable data showing performance differences in conversion rates and costs across factors like keywords, ads, demographics, locations, campaign types, audiences, and more. As the less effective approaches become apparent, we will leverage account optimization tools like bid adjustments and negative keywords to decrease spending in low-performing areas and boost spend in high-performing areas.
Show text ads at the top of Google results pages for keywords relevant to you.
Show image ads on AdSense connected websites relevant to your business or to users who recently visited your site.
Google Search Ads
Google's Search Network is one of the most valuable places to advertise. 100% of impressions are inbound - people actively engaged in searching. To see as search network ad a user has to execute a keyword search. We identify the keywords that are most relevant and most likely to lead to a conversion. We then deploy advances responsive search ads leveraging keyword insertion to show users keywords matching the ones they
Google Display Ads
Google's Display Network provides one of the most cost-effective ways to boost awareness. Display Network impressions are exponentially cheaper than Search Network impressions, enabling you to deliver more ads to more people more frequently. This extends your ad reach (how many people see your ads) and ad frequency (how many times someone sees your ad).
Google Shopping Ads
Google's Shopping Network is the best place to advertise your products online. The pure transactional-intent traffic typically translates to high conversion rates and, unlike Amazon, Google doesn't charge exorbitant fees.