Google Ad Management
Put the right ads in front of the right people at the right time.
We develop, deploy, & manage Google ad campaigns across all of Google's ad networks leveraging extensive experience to produce exceptional results, consistently.
By The Numbers
Ad Dollars Managed
Avg. Conversion Rate
Client Success Rate
Ad Management Cycle
Our Ad Management process begins with two 1-time phases and proceeds into ongoing management.
3-5 DaysSetupIn this stage, we utilize our proficiency in Google's Search, Display, and Shopping Ad Networks to identify the optimal placement for your advertisements. We then define the most effective bidding strategy to achieve your desired outcomes. For eCommerce, Target ROAS could be suitable, while a service-based business might benefit from Target CPA. For brand keyword targeting, Target Impression Share may be ideal. Successful campaign performance is contingent upon making informed decisions during the initial setup.
14-21 DaysLearningOnce a campaign is initiated, Google's machine learning starts a phase referred to as the learning period. During this interval, campaigns often fall short of their potential as Google's algorithm hasn't yet gathered sufficient data to discern effective strategies. This learning period generally spans around 5 days. Subsequently, a further 14-21 days of data collection are usually needed to draw out insights that can turn the campaign profitable. Hence, patience is essential during the initial stages of a campaign.
OngoingIterationCertainly, you're purchasing clicks and conversions, but you're also investing in valuable data. This data provides insights into what strategies are successful and which ones aren't, highlighting disparities in conversion rates and costs across factors like keywords, ads, demographics, locations, campaign types, audiences, and more. As the less effective approaches become apparent, you can make use of tools such as bid adjustments and negative keywords to decrease spending in low-performing areas and boost investment in high-performing areas.
Show text ads at the top of Google results pages for keywords relevant to you.
Show image ads on AdSense connected websites relevant to your business or to users who recently visited your site.
Show your products in Google's product carousel at the top of results pages triggered by product-related queries.
Google Search Ads
Google's Search Network is one of the most valuable places to advertise. 100% of impressions are inbound - people actively engaged in searching. To see as search network ad a user has to execute a keyword search. We identify the keywords that are most relevant and most likely to lead to a conversion. We then deploy advances responsive search ads leveraging keyword insertion to show users keywords matching the ones they
Google Display Ads
Google's Display Network provides one of the most cost-effective ways to boost awareness. Display Network impressions are exponentially cheaper than Search Network impressions, enabling you to deliver more ads to more people more frequently. This extends your ad reach (how many people see your ads) and ad frequency (how many times someone sees your ad).
Google Shopping Ads
Google's Shopping Network is the best place to advertise your products online. The pure transactional-intent traffic typically translates to high conversion rates and, unlike Amazon, Google doesn't charge exorbitant fees.