Understanding The Value of Social Media

Imagine for a moment that you are a business in 1985 and you get paid a visit by your 2020 self who then proceeds to tell you that one day all communications and geographic boundaries will be erased and anyone and everyone will be able to, at the click of a button, access each other. You respond saying “so wait, you’re telling me that instead of having to blind dial names on yellowpages I’ll be able to view a person’s life, communicate with them, and establish meaningful connections between them and my business?” Your future self retorts: “Yep. And it’s all free.”

Even reading that makes it sound like it’s too good to be true but alas, it is indeed true. Billions of people are now constantly connected to each other via social media platforms. They congregate in groups based on interests, location, profession, etc. All of them are accessible and access is free.

Social Media Marketing Stats

The value of social media for businesses today is hard to overstate. Not only are the majority of your customers likely using at least one platform, they are likely frequently engaging on the platform(s) they do use. Here is just a sampling of some useful social media statistics.

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of Millennials are active on social
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of GenX is active on social
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of Baby Boomers are active on social
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of people who have a positive interaction with a brand on social will recommend the brand to others
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of people say that social platforms are their greatest source of shopping inspiration (a larger segment than any other source)
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of brands believe their social media efforts are effective while only 8% of their users agree

Malibu Social Media

Management Services

We provide comprehensive management solutions for the following social media platforms. From daily engagement and conversation monitoring to post scheduling and content writing, let us supercharge your social media presence with proven strategies and tactics that maximize exposure among your target audience.

Facebook

Facebook is the world’s most popular social media platform with roughly 2 billion users. We keep you top-of-mind with your target audience with consistent and meaningful engagement.

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Instagram

Instagram is one of the most valuable platforms available to businesses today with more than 1 billion users. We get you in front of your target audience and keep you there.

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YouTube

YouTube’s value to businesses cannot be understated. It is the 2nd largest social media platform and the only one that is also a search engine. We maximize your presence on YouTube.

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Twitter

Twitter is often overlooked when it comes to social media platforms yet it boasts some of the most active users. We ensure you are actively participating in the conversations that matter.

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Malibu Social Media

Content Development Services

Producing quality branded content that captivates your audience’s attention and compels them to action is a difficult task in and of itself. Doing so consistently is a near full-time job. We provide content development services that keep your social profiles populated with high-quality content tailored to your brand and your audience. Let us do what we do best so that you can keep doing what you do best.

Photo Content Development

Get on-brand photo content that captivates your audience. We plan and develop photo packages tailored to you and your audience.

Photo Content Development

Get short and long-form video content that your audience will love. We create videos for multichannel deployment.

Copy Content Development

Get branded copy content for captions and posts. We write copy content tailored to your brand and your content.

FREE Social Media Strategy Consultation

Want to maximize your exposure and performance on social? Book a free consultation with us today. We’ll review your existing profiles, identify areas of improvement, and discuss strategies that can help you get the most out of your social efforts.

Schedule

Social Media Management Process

Regardless of the platform(s) you choose, we execute the following process designed to convert your social assets into reliable sources for brand awareness and qualified leads.

Optimize Profile

Ensuring that your profile is optimized is crucial for producing engagement. This includes, among other things, implementing a well-written bio, off-boarding ghost followers, archiving old posts, including shortened links, and leveraging third-party integrations to create clickfunnels to conversion pages on your website.

Create Brand Aesthetic & Tone

Everything from the colors and content types you frequently post to the topics you post about and the tone of your posts influences your brand’s identity. We work with you to create a consistent aesthetic and tone for your brand, then implement it on your social profile(s). It is important to maintain the same or similar visual aesthetic across platforms in order to promote brand identity.

Develop Content Strategy

Perhaps the greatest struggle for brands is having enough high-quality branded content to post. The lack of such content often leads to tactics that can harm your brand such as re-posting too frequently, overusing stock photography, etc. Put simply, today’s social media users can easily spot brands that do the aforementioned from a mile away and, when they do, they lose interest and you lose engagement. To standout you need to be producing your own content tailored to your audience. We help you develop a winning content strategy grounded by data-driven decision-making.

Outline Editorial Calendar

Magazines and newspapers outline the stories they will publish weeks (sometimes months) in advance. Doing so allows them to ensure that they maintain a consistent flow of content to their audience, a necessary action to facilitate growth and engagement. These outlines are called editorial calendars. We create an editorial calendar that ensures you always have at least 45 days worth of content to post.

Implement Growth Strategies

Growth is critical we all know this. We leverage proven growth strategies to increase your audience, focusing on attracting users that will engage. For example, we examine the audiences of up to 3 brands which have the kind of followers you’d like to earn and identify what they are doing that is working. This includes analyzing the content that is received best, the times with the highest engagement, common attributes of engaged followers, etc. We then use this data to formulate your growth plan.

Track Key Performance Indicators (KPIs)

We will track, in real-time, nearly every KPI necessary to determine ROI and the success of our management services. To do so, we employ advanced social analytics platforms like Hootsuite and Phlanx to establish an analytics infrastructure and provide detailed weekly reports reviewing KPIs that include suggested adjustments to strategies and tactics.

Facebook Management Services

Facebook’s value as a social platform cannot be overstated. Roughly a third of the global population uses Facebook and penetration by country can be as high as 95%. A considerable segment of your customers are on Facebook, likely the majority if you sell things online. As a business you need to meet your customers where they congregate online and there is no greater congregating point than Facebook.

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Monthly Active Users (MAUs)
0 Billion
Daily Active Users (DAUs)
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of Americans use Facebook
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small businesses use Facebook

We implement tested Facebook marketing techniques to ensure that you maintain an active presence on the platform and remain consistently engaged with your target audience.

Instagram Management Services

Instagram’s primary value proposition is the engagement rate of its users. For example, Instagram’s median engagement rate is 1.6% compared to Facebook’s 0.01%. Accordingly, Instagram is one of the best platforms to invest in, especially if you have a limited budget.

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Monthly Active Users (MAUs)
0Million
Daily Active Users (DAUs)
0Million
Americans use Instagram (roughly a third)
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of Instagram users are between 18-34 y/o

We optimize your instagram presence and maximize its value as a digital asset by implementing proven strategies and tactics developed over the course of 7 years and hundreds of clients.

YouTube Management Services

YouTube is perhaps the most undervalued social media platform. Not only is it the second largest social platform, it is the only social platform that is also a search engine. YouTube processes more search queries everyday than Yahoo and Bing combined and content posted to YouTube is visible on Search Engine Results Pages (SERPs) unlike posts on other platforms.

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Monthly Active Users (MAUs)
0nd
most popular search engine in the world
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of YouTube views occur on mobile devices
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of YouTube users have used the platform to help with a purchase decision

We leverage data-driven tactics backed by keyword research and competitive analyses to create YouTube posts that will captivate and compel, thus generating growth and engagement.

Twitter Management Services

Twitter, as a platform, is uniquely positioned to facilitate back-and-forth communication between you and your customers. It is a fantastic tool for establishing a more personal relationship with followers and for deepening these relationships.

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Monthly Active Users (MAUs)
0 Million
Monthly Active Users (DAUs)
0%
of Twitter users are Male
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of Twitter users are between 35-65 y/o

We use conversation monitoring software to track conversations by keywords within geographically specified boundaries to ensure that you never get left out of the conversations that matter or miss an opportunity to respond to a mention of your brand.