Imagine for a moment that you are a business in 1985 and you get paid a visit by your 2020 self who then proceeds to tell you that one day all communications and geographic boundaries will be erased and anyone and everyone will be able to, at the click of a button, access each other. You respond saying “so wait, you’re telling me that instead of having to blind dial names on yellowpages I’ll be able to view a person’s life, communicate with them, and establish meaningful connections between them and my business?” Your future self retorts: “Yep. And it’s all free.”
Even reading that makes it sound like it’s too good to be true but alas, it is indeed true. Billions of people are now constantly connected to each other via social media platforms. They congregate in groups based on interests, location, profession, etc. All of them are accessible and access is free.