Pennsylvania SEO Services

Millions of people search geographically specific keywords everyday looking for businesses and/or services near them. These are high-intent leads actively looking for nearby solutions – 88% of consumers who input a local search query visit a store within a day. Increase awareness and revenue by maximizing your exposure to these highly qualified leads.

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SEO for Dentists

Appear at the top of Google for keywords relevant to the dental services you provide. We maximize your exposure to qualified inbound traffic for geographically specific dental keywords.

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SEO for Lawyers

Appear at the top of Google for keywords relevant to the legal services you provide. We maximize your exposure to qualified inbound traffic for geographically specific legal keywords.

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SEO for Restaurants

Appear at the top of Google for keywords relevant to the food and beverage services you provide. We maximize your exposure to qualified inbound traffic for geographically specific F&B keywords.

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SEO for Real Estate

Appear at the top of Google for keywords relevant to the real estate services you provide. We maximize your exposure to qualified inbound traffic for geographically specific real estate keywords.

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SEO for Plumbers

Appear at the top of Google for keywords relevant to the plumbing services you provide. We maximize your exposure to qualified inbound traffic for geographically specific plumbing keywords.

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SEO for Hotels

Appear at the top of Google for keywords relevant to the lodging services you provide. We maximize your exposure to qualified inbound traffic for geographically specific lodging keywords.

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SEO by the Numbers

SEO is the most cost-effective digital marketing strategy available to businesses today. Explore some of the stats that contribute the most to this valuable edge.

0%
of adults in the U.S. use the Internet
0%
of online experiences start on a search engine
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of clicks go to websites on the 1st page of Google
0x
more clicks go to organic results than do ads
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of global e-commerce traffic comes from search engines
0k
searches are performed on Google every second
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of users ignore ads in search results
0%
of all Google searches are local
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of local search queries result in a sale within 24 hours

OUR SEO Process

We achieve 1st page rankings for clients by adhering to proven SEO strategies and tactics developed over the course of 7-years and hundreds of clients. These strategies and tactics are packaged into our SEO Program which is then tailored to your business.

Establish Digital Situational Awareness

Are you a restaurant operating in New Haven or a Lawyer with an office in Hartford? Perhaps you provide professional services in Bridgeport. Wherever you are, establishing Digital Situational Awareness is the 1st thing that must be done when starting an SEO Program. We assemble your Digital Situational Awareness Report (DSAR) by conducting comprehensive analysis of the digital landscape within which your business operates. The DSAR includes:

  • Owned Media Audit

We examine your business’s existing Owned Media (the digital properties you have control over like websites, blogs, social profiles, etc.) to identify things that can be improved.

  • Competitive Analysis

SEO is all about outperforming the domains that are ranking for the keywords you want to rank for. These are called Competing Domains. We identify your business’s Competing Domains and evaluate them to determine how each can outmaneuvered with regard to keyword rankings

  • Search Behavior Analysis

Search behavior varies depending on several things. For example, the Micro-Moment into which a search falls typically infers certain things about the searcher’s likely behavior. We examine the keywords being used to find businesses like yours and analyze the behavior of searchers inputting these keywords. This enables us to predict, with some accuracy, the content they prefer.

  • SERP Analysis

Search Engine Results Pages (SERPs) are the results you see when searching a search query into Google. Every SERP is different . For example, searches with informational intent like “I want to know” Micro-Moments typically render blended results featuring image packs, video packs, and a People Also Ask section. We analyze the SERPs rendered for the keywords relevant to your business.

Conduct Keyword Research

Think of Keywords like highway exit ramps. When you take an exit you are doing so because you want to get somewhere. The same is true for keyword traffic. When you search for a keyword you want to find information relevant to the keyword.

We conduct exhaustive Keyword Research to identify all of the keywords that are relevant to the products and/or services you provide. Each keyword is evaluated and segmented by:

  • Intent Category
    • Informational
    • Transactional
    • Navigational
  • Avg. Monthly Search Volume
  • Competitiveness

At the end, we organize all keywords into your Keyword Planner – a list of hundreds of the keywords most likely to drive qualified traffic to your website. We reference this Keyword Planner when performing on-page optimizations and it can greatly assist any future Pay-Per-Click (PPC) activities you engage in.

On-Site SEO

We conduct extensive On-Page SEO to maximize your website’s Search Engine Friendliness (SXE), thus increasing its ranking in search results. This process involves the execution of optimizations to your website’s technical elements including:

  • Title Tags
  • Meta Descriptions
  • ALT Text
  • Header Elements
  • Sitemap
  • CSS

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Off-Site SEO

We conduct Off-Site optimizations to increase your website’s Search Engine Friendliness and visibility. Off-Site Optimizations include:

  • Link Building

Backlinks are one of the most important ranking signals considered by Google. A Backlink is a link from an external website to your website. Google considers Backlinks akin to a vote of confidence in your website. We engage in link building strategies

  • Google My Business

Google My Business (GMB) is a free tool offered by Google that allows you to control how your business appears in Search Results for geographically specific keywords relevant to your business.

  • Directory Submissions

There are hundreds of online directories. Thought these have become relatively obsolete in terms of user-experience, search engines still reference them. We ensure your business information is accurately listed on local and industry specific directories.

A/B Testing & Adjustments

SEO is a process, not a one-off deliverable. It involves the implementation of optimizations, assessment of their effectiveness, and adjustments where necessary. We split-test optimizations to identify which work, which don’t, and adjust course accordingly.

Analytics Monitoring & Reporting

One of the primary benefits of SEO is the ability to track, in real-time, nearly every Key Performance Indicator (KPI) necessary to determine ROI and success. To do this we create an Analytics Infrastructure around your digital assets using:

  • Google Analytics
  • Google Search Console
  • Google Tag Manager

We use the above-mentioned analytics reporting platforms to mine data and then present this data to you using Google Data Studio – an interactive data visualization tool. You can use Google Data Studio to monitor the KPIs most important to your business and to independently evaluate our performance and your success.

FREE SEO Consultation

Schedule your consultation today and start increasing your exposure to incredibly qualified Inbound Leads who are already looking for the products and/or service you offer.

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Technical SEO Optimization

Google examines several elements of your website to determine its Search Engine Friendliness (SXE). We optimize these elements to improve your SXE. The higher your SXE, the higher you will rank for keywords relevant to your business. Learn more about these elements by hovering over the boxes below

Title Tags

Title Tags are the clickable blue links for webpages seen on Search Engine Results Pages (SERPs) & are a significant ranking signal. We optimize your Title Tags so that they are search engine friendly.

Meta Descriptions

Meta Descriptions are the short summaries of webpages seen under Title Tags. Searchers reference them when deciding whether to click on your Title Tag. We optimize them to improve click-through.

ALT Text

Search engines cannot comprehend the meaning of images & videos. They rely on Alternative Text (ALT Text) to do so. ALT Text describe images & videos for search engines. We optimize your website’s ALT Text.

Header Tags

Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be more important than standard website page copy. We optimize your Header Tags.

Load Speeds

Load Speed is critical to user experience (U/X) & U/X is a major ranking signal for search engines. We optimize your website to improve load speeds on mobile & desktop therefore improving search performance.

CSS

Cascading Style Sheet (CSS) is used to describe the presentation of webpage elements. Often there are errors with the CSS code of websites. We optimize your CSS to ensure search engine friendliness.