SEO for Hotels

Thousands of travelers use Google to plan their travel and find lodging accommodations. These are highly qualified inbound leads – people actively looking, on their own volition, for the lodging services you provide. Let us get you in front of these high-intent leads when they are most likely to convert with our proven Local Hotel SEO Program.

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Hotel SEO Stats

of adults in the U.S. use the Internet

of online experiences start on a search engine

of clicks go to websites on the 1st page of Google

of travelers begin their trip planning on a search engine

of online hotel bookings begin on a search engine

searches are performed on Google every second

Local SEO for Hotels

We are a full-service local SEO agency dedicated to helping you increase your visibility to high-intent search traffic for geographically specific keywords relevant to you. To do so, we employ the following local search engine optimization deliverables.

Keyword Research

Keywords are gatekeepers to immensely qualified leads. This is because the traffic they generate is inbound – people actively searching for the products and/or services you offer. We identify keywords most relevant to you, analyze them, and then segment them by competitiveness & intent-category.

Competitor Research

The ability to evaluate your competition & understand their strategies & tactics is one of the major value propositions of Search Engine Marketing. Employing advanced competitive analysis software & leveraging years of experience, we conduct an exhaustive analysis of the digital landscape within which you operate.

Technical Optimizations

Most businesses fail to ensure the search engine friendliness of their website’s technical elements. This often results in diminished rankings. We optimize your website’s title tags, meta descriptions, header elements, ALT texts, & other technical elements considered to be ranking signals for search engines.

Link Building

A Backlink is a link from an external website to your website. For example, IF Travel & Leisure links to your website THEN your website has a Backlink from them. A Backlink is considered by search engines to be akin to a vote of confidence & therefore they one of the most important ranking signals. We generate high-quality backlinks.

A/B Testing & Adjustments

Most SEO campaigns fail to produce ROI because they fail to identify the things that adversely affect their performance. Understanding what works, what doesn’t, & adjusting strategy & tactics accordingly is a hallmark of successful search engine optimization. We split-test the keyword optimizations to fine-tune performance & maximize ROI.

Advanced Analytics Monitoring & Reporting

Analytics are the bedrock upon which digital success is attained & measured. We build an analytics infrastructure around your digital assets & monitor the most important Key Performance Indicators (KPIs) to your business. We provide daily & weekly performance reports analyzing data & extrapolating valuable insights.

Hotel SEO Consultation

Want to start appearing at the top of search results for geographically specific keywords relevant to the lodging services you provide? Schedule a FREE Hotel SEO Consultation today.

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On-Page Optimizations

Local Search Engine Optimization requires the execution of on-page optimizations to your website intended to improve their search engine friendliness. We optimize the elements below.

Title Tags

Title Tags are the clickable blue links for webpages seen on Search Engine Results Pages (SERPs) & are a significant ranking signal. We optimize your Title Tags so that they are search engine friendly.

Meta Descriptions

Meta Descriptions are the short summaries of webpages seen under Title Tags. Searchers reference them when deciding whether to click on your Title Tag. We optimize them to improve click-through.

ALT Text

Search engines cannot comprehend the meaning of images & videos. They rely on Alternative Text (ALT Text) to do so. ALT Text describe images & videos for search engines. We optimize your website’s ALT Text.

Header Tags

Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be more important than standard website page copy. We optimize your Header Tags.

Load Speeds

Load Speed is critical to user experience (U/X) & U/X is a major ranking signal for search engines. We optimize your website to improve load speeds on mobile & desktop therefore improving search performance.

CSS

Cascading Style Sheet (CSS) is used to describe the presentation of webpage elements. Often there are errors with the CSS code of websites. We optimize your CSS to ensure search engine friendliness.

Measure Your Visits

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