Free 15-Minute Local SEO Consultation

Talk with a Local SEO expert now

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

Local SEO for Real Estate Agents

Leverage Google’s unparalleled value as a source of highly qualified passively generated leads.

Millions of people search Google everyday for real estate related keywords like “best real estate agents in…,” “how can I sell my home,” “what is the best real estate agency,” etc. These are highly qualified inbound leads – people actively looking for what you provide. Our professional SEO services for real estate agents and agencies maximize your exposure to home buyers and sellers searching high-converting keywords that are geographically specific to you.

Real Estate SEO by the Numbers

Want to know how SEO can help Real Estate Agents? The answer is in the numbers

0%
of adults in the U.S. use the Internet
0%
of online experiences start on a search engine
0%
of clicks go to websites on the 1st page of Google
0%
of prospective home buyers search for homes online
0%
of homebuyers search using geographically specific keywords
0%
of homebuyers consider real estate websites valuable to the process

Local SEO for Real Estate

We are a full-service local SEO agency dedicated to helping you increase your visibility to high-intent search traffic for geographically specific keywords relevant to you. To do so, we employ the following local search engine optimization deliverables.

Keyword Research

Keywords are gatekeepers to immensely qualified leads. This is because the traffic they generate is inbound – people actively searching for the products and/or services you offer. We identify keywords most relevant to you, analyze them, and then segment them by competitiveness & intent-category.

Competitor Research

The ability to evaluate your competition & understand their strategies & tactics is one of the major value propositions of Search Engine Marketing. Employing advanced competitive analysis software & leveraging years of experience, we conduct an exhaustive analysis of the digital landscape within which you operate.

Technical Optimizations

Most businesses fail to ensure the search engine friendliness of their website’s technical elements. This often results in diminished rankings. We optimize your website’s title tags, meta descriptions, header elements, ALT texts, & other technical elements considered to be ranking signals for search engines.

Link Building

A Backlink is a link from an external website to your website. For example, IF the American Dental Association links to your website THEN your website has a Backlink from them. A Backlink is considered by search engines to be akin to a vote of confidence & therefore they one of the most important ranking signals. We generate high-quality backlinks.

A/B Testing & Adjustments

Most SEO campaigns fail to produce ROI because they fail to identify the things that adversely affect their performance. Understanding what works, what doesn’t, & adjusting strategy & tactics accordingly is a hallmark of successful search engine optimization. We split-test the keyword optimizations to fine-tune performance & maximize ROI.

Advanced Analytics Monitoring & Reporting

Analytics are the bedrock upon which digital success is attained & measured. We build an analytics infrastructure around your digital assets & monitor the most important Key Performance Indicators (KPIs) to your business. We provide daily & weekly performance reports analyzing data & extrapolating valuable insights.

FREE 30-Minute Real Estate Consultation

Are you a local real estate agent or agency? Schedule your free consultation and get in front of the homebuyers and sellers searching Google in your market.

Schedule

How SEO Helps Real Estate Agents & Agencies

Search Engine Optimization (SEO) is particularly beneficial to real estate service providers. This is because a considerable % of the buyer journey for real estate occurs online (a trend that has emerged over the last decade. Search Engines provide significant value for people looking to find real estate services by providing a one-stop place to learn about a particular real estate market, explore homes for sale, and evaluate local real estate agencies and agents. SEO gets you in front of these high converting leads.

Real Estate SEO Agency

SEO Strategies & Tactics Designed for Real Estate

“I want to know” search queries are very prevalent for the real estate industry. This is primarily due to two things:

  1. Most people don’t have a real estate agent on speedial
  2. Most people are unfamiliar with the home buying and selling process.

We therefore focus on generating content tailored to “I want to know” queries relevant to your real estate market and deploy this content on streamlined web pages optimized to rank at the top of search results for the services you provide.

Real Estate SEO Agency

On-Page Optimizations

Search engines crawl websites regularly searching for information that they can store in their index for recall later. When crawling, search engines review roughly 200 ranking signals & your performance for these ranking signals plays a significant role in determining how high your website will rank for keywords relevant to you.

Title Tags

Title Tags are the clickable blue links for webpages seen on Search Engine Results Pages (SERPs) & are a significant ranking signal. We optimize your Title Tags so that they are search engine friendly.

Meta Descriptions

Meta Descriptions are the short summaries of webpages seen under Title Tags. Searchers reference them when deciding whether to click on your Title Tag. We optimize them to improve click-through.

ALT Text

Search engines cannot comprehend the meaning of images & videos. They rely on Alternative Text (ALT Text) to do so. ALT Text describe images & videos for search engines. We optimize your website’s ALT Text.

Header Tags

Header Tags define HTML headings & are organized <h1> to <h6>. Search engines consider the text in your Header Tags to be more important than standard website page copy. We optimize your Header Tags.

Load Speeds

Load Speed is critical to user experience (U/X) & U/X is a major ranking signal for search engines. We optimize your website to improve load speeds on mobile & desktop therefore improving search performance.

CSS

Cascading Style Sheet (CSS) is used to describe the presentation of webpage elements. Often there are errors with the CSS code of websites. We optimize your CSS to ensure search engine friendliness.

Measure Your Visits

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. ex ea commodo consequat.

See job offers