
Linking Building
Generate High Quality Backlinks

Content Writing
Generate Keyword Optimized Content

Meta Tags
Identify & Resolve Technical Issues

Technical SEO
Get A Clear View Into What Works

Tracking
Get A Clear View Into What Works

Meta Tags
Identify & Resolve Technical Issues
Link Building
Authority is Google's #1 Ranking Signal
Google measures authority by analyzing backlinks. Backlinks are links on other websites that link back (hence the name) to your website. Not all backlinks are created equal. The value of a backlink is determined by the authority of the domain from which it was received. In the words of Google’s founders when describing the PageRank calculation, PageRank works “by counting citations or backlinks to a given page. This gives some approximation of a page’s importance or quality. PageRank extends this idea by not counting links from all pages equally.” Long story short, Google views backlinks akin to a vote of confidence.
We produce ≥ 30 backlinks from ≥ 15 referring domains each month. The result is a ≥ 6 point monthly increase in Domain Rating - a 0-100 logarithmic scale metric used to measure a website's authority.
Content Writing
Users search content looking for answers and things. The Googlebot crawls content looking for keywords. Accordingly, developing high-quality content that is optimized for relevant keywords is critical for SEO.
Content fuels indexing and indexing fuels new keyword rankings. Accordingly, writing content is the best way to increase the # of keywords your website appears for. We generate ≥ 12,000 words of content spread across blog posts, resource pages, FAQs, and more each month and ensure rapid indexing via Google's Indexing API.
Meta Tag Optimization
Meta Tags are where the Googlebot searches for keywords within your website.
Meta Tags include, in order of importance:
- Title Tags
- Header Tags
- Paragraph Text
- Alternative (ALT) Text
- Meta Descriptions
These are the HTML elements that the Googlebot analyzes for keywords. We optimize each to ensure adherence with search engine friendly best practices.
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Technical SEO
Search engine friendliness is critical for rankings.
Technical search engine friendliness is critical to 1st page rankings. There are a multitude of things impacting search engine friendliness from errors like 404 pages, broken redirects, redirect loops, orphan pages, and more to slow loading pages and poor site architecture. We conduct weekly crawls of your site to identify technical issues and rapidly resolve. Performance is measured via the Health Score KPI - a 0-100 value indicating the proportion of internal URLs that don't have errors.
Tracking & Reporting
Accurate Analytics & Attribution Reported Transparently & In Real-Time
Google freely reports the majority of data required to assess the efficacy of SEM. Using Google Analytics, we can track and attribute users, conversions, & more. Using Google Search Console, we can track & attribute impressions, clicks, & avg. position for keywords. Using Google Looker Studio, we can combine all relevant KPIs from the above and other platforms into a single, easty-to-use report.
Step IIdentify Goals
Success cannot be measured unless goals are defined. We work with you to identify desired outcomes and set optimistic but realistic goals and milestones on the path to achieving these goals.Step IIKeyword Research
keywords are digital highways traversed by users searching for information and things. Each keyword can be though of as it’s own channel because each keyword has its own average monthly search volume, difficulty, etc. Keyword research is the genesis of search marketing. A path to success cannot be charted unless the keywords most likely to drive qualified traffic are identified and a plan, specific to these keywords, is put in place.