Free SEO Audit

A systematic approach to SEO, combining unparalleled knowledge of the Google PageRank algorithm with automation & AI.

Our SEO Program facilitates a near effortless SEO process for clients. Refined systems exist for expediting link building, content development, and technical optimizations. In short, you get more rankings, faster, cheaper, and with less effort.

Discover

Linking Building

Generate High Quality Backlinks

Content Writing

Generate Keyword Optimized Content

Meta Tags

Identify & Resolve Technical Issues

Technical SEO

Get A Clear View Into What Works

Tracking

Get A Clear View Into What Works

Meta Tags

Identify & Resolve Technical Issues

Link Building

Authority is Google's #1 Ranking Signal

Google measures authority by analyzing backlinks. Backlinks are links on other websites that link back (hence the name) to your website. Not all backlinks are created equal. The value of a backlink is determined by the authority of the domain from which it was received. In the words of Google’s founders when describing the PageRank calculation, PageRank works “by counting citations or backlinks to a given page. This gives some approximation of a page’s importance or quality. PageRank extends this idea by not counting links from all pages equally.” Long story short, Google views backlinks akin to a vote of confidence.

We produce ≥ 30 backlinks from ≥ 15 referring domains each month. The result is a ≥ 6 point monthly increase in Domain Rating - a 0-100 logarithmic scale metric used to measure a website's authority.

Guest Posts
Guest Posts are blog posts published on websites other than your own (hence “guest”). The purpose of guest posting is to create backlink opportunities via anchors - hyperlinked text within the guest post. These hyperlinks are the backlinks. We publish ≥ 15 guest posts for you each month.
Backlinks
as mentioned above, Google understands authority by analyzing backlinks. Not all backlinks are the same as some pass authority from the referring site and some do not. An authority-passing backlink is called a Dofollow link. A backlink that doesn’t pass authority is called a Nofollow link. Next time you see a link on a page, right click to inspect it and if you see rel=”nofollow” in the HTML attribute then the link is nofollow. We produce ≥ 30 dofollow backlinks each month.
Technical Optimization
Referring Domains are exactly what they sound like - domains that refer. Every domain has its own authority as measured via the Domain Rating metric. Google analyzes the authority of a referring domain, it’s backlink profile, and the commonality of keywords between it and your website to determine how impactful a backlink from the referring domain will be for your authority. We generate backlinks from ≥ 15 referring domains each month.

Content Writing

Users search content looking for answers and things. The Googlebot crawls content looking for keywords. Accordingly, developing high-quality content that is optimized for relevant keywords is critical for SEO.

Content fuels indexing and indexing fuels new keyword rankings. Accordingly, writing content is the best way to increase the # of keywords your website appears for. We generate ≥ 12,000 words of content spread across blog posts, resource pages, FAQs, and more each month and ensure rapid indexing via Google's Indexing API.

Blog Posts
we produce 12 blog posts each month. Each post is ≥ 1,100 words and optimized for 10-15 keywords that the post is intended to produce rankings for.
Guest Posts
we produce 15 guest posts each month. Each guest post is ≥ 1,000 words and includes ≥ 2 backlinks leading back to important pages within your site
Non-Brand FAQs
we produce ≥ 20 topically relevant FAQs each month. The answer to each FAQ is between 45-55 words.
Resource Pages
if deemed necessary to produce rankings, we will generate guides and other content meant for publication on resources pages within your site (ex. guides, studies, etc.).

Meta Tag Optimization

Meta Tags are where the Googlebot searches for keywords within your website.

Meta Tags include, in order of importance:

  1. Title Tags
  2. Header Tags
  3. Paragraph Text
  4. Alternative (ALT) Text
  5. Meta Descriptions

These are the HTML elements that the Googlebot analyzes for keywords. We optimize each to ensure adherence with search engine friendly best practices.

Title Tags
Title Tags are the clickable blue links seen on search results pages. They’re the most important HTML element to optimize for keywords. This is because the Googlebot gives more weight to keywords in Title Tags than it does to keywords in any of the other meta tags.
Header Tags
Header Tags (H1-H6) are the 2nd most important Meta element to optimize for keywords, 2nd only to Title Tags.
Meta Descriptions
Meta Descriptions are the short summaries of web pages seen under Title Tags. Google will highlight keywords in your Meta Descriptions they match keywords found in user queries. This can help to increase organic clickthrough.
Alternative (ALT) Text
LT Text is the text only visible to crawlers that describes images. Initially created for accessibility, ALT Text is an important HTML element to optimize for keywords.
Paragraph Text
Paragraph Text is is the standard copy on your web pages. Generally speaking, ≥ 85% of your site’s crawlable text is contained within the

tag.

Technical SEO

Search engine friendliness is critical for rankings.

Technical search engine friendliness is critical to 1st page rankings. There are a multitude of things impacting search engine friendliness from errors like 404 pages, broken redirects, redirect loops, orphan pages, and more to slow loading pages and poor site architecture. We conduct weekly crawls of your site to identify technical issues and rapidly resolve. Performance is measured via the Health Score KPI - a 0-100 value indicating the proportion of internal URLs that don't have errors.

404 Errors
Title Tags are the clickable blue links seen on search results pages. They’re the most important HTML element to optimize for keywords. This is because the Googlebot gives more weight to keywords in Title Tags than it does to keywords in any of the other meta tags.
Orphan Pages
Title Tags are the clickable blue links seen on search results pages. They’re the most important HTML element to optimize for keywords. This is because the Googlebot gives more weight to keywords in Title Tags than it does to keywords in any of the other meta tags.
HTTPS to HTTP Linking
Title Tags are the clickable blue links seen on search results pages. They’re the most important HTML element to optimize for keywords. This is because the Googlebot gives more weight to keywords in Title Tags than it does to keywords in any of the other meta tags.
Broken Redirects
Title Tags are the clickable blue links seen on search results pages. They’re the most important HTML element to optimize for keywords. This is because the Googlebot gives more weight to keywords in Title Tags than it does to keywords in any of the other meta tags.
Title Tags
Title Tags are the clickable blue links seen on search results pages. They’re the most important HTML element to optimize for keywords. This is because the Googlebot gives more weight to keywords in Title Tags than it does to keywords in any of the other meta tags.

Tracking & Reporting

Accurate Analytics & Attribution Reported Transparently & In Real-Time

Google freely reports the majority of data required to assess the efficacy of SEM. Using Google Analytics, we can track and attribute users, conversions, & more. Using Google Search Console, we can track & attribute impressions, clicks, & avg. position for keywords. Using Google Looker Studio, we can combine all relevant KPIs from the above and other platforms into a single, easty-to-use report. 

Google Analytics
Google Analytics, a web analytics service provided by Google, monitors and reports on website and mobile app traffic, including event data. It provides a comprehensive view of your digital audience.
Google Search Console
Google Search Console, a Google-provided web service, is a vital tool for SEO. It enables you to evaluate the indexing status of a website, scrutinize specific search queries, identify & rectify crawling errors, & ultimately, enhance the visibility of their websites on the internet.
Google Tag Manager
Tag Manager enables you to add & revise website tags for various tasks such as conversion tracking, site analytics, & remarketing, among others. It offers a plethora of methods to monitor activity across sites & applications. Tag Manager is user-friendly, facilitating convenient tag changes, enhancing flexibility & adaptability in your tracking efforts.
Ahrefs
LT Text is the text only visible to crawlers that describes images. Initially created for accessibility, ALT Text is an important HTML element to optimize for keywords.
Google Looker Studio
Looker Studio, previously Google Data Studio, is a web-based solution introduced by Google on March 15, 2016. It belongs to the Google Analytics 360 suite, designed to transform data into customizable, informative reports and dashboards.

  • Step IIdentify Goals

    Success cannot be measured unless goals are defined. We work with you to identify desired outcomes and set optimistic but realistic goals and milestones on the path to achieving these goals.

  • Step IIKeyword Research

    keywords are digital highways traversed by users searching for information and things. Each keyword can be though of as it’s own channel because each keyword has its own average monthly search volume, difficulty, etc. Keyword research is the genesis of search marketing. A path to success cannot be charted unless the keywords most likely to drive qualified traffic are identified and a plan, specific to these keywords, is put in place.