Digital assets (website, Google My Business listing, blog, etc.) are what show at digital intersections. How visible they are depends on a multitude of factors. For example, there are two types of visibility on Google:
Organic visibility depends on search engine friendliness. Google examines roughly 200 ranking signals when determining how high a digital asset should organically rank for a particular keyword.
Paid visibility depends on how well-optimized your ad campaigns are, your budget & your Ad Rank.